Petco
Petco wanted to create an influencer and press tour experience to celebrate the launch of their 2023 holiday collection. We took over a classic brick lined flat in Union Square to bring this idea to life. These famous doggies got to get cozy by the fire and peruse the entire collection- while their humans were treated to custom doggie treat making, custom embroidered stockings, a 360 photo booth, and custom doggie portraits by famed Ben Lenovitz. We even had puppies and kitties available for adoption to spread some holiday cheer.
For this one, I was senior producer .
