Riot Games holds a yearly Champions League that brings fans from around the globe to watch their favorite gamers compete in their favorite game: Valorant. In order to amplify the fan experience beyond the arena- Riot recreated iconic scenes from their games in three bespoke locations across Los Angeles. Each location held a unique activation experience for the fans. This one held at The ROW DTLA was a colorful bazaar complete with challenges based in the world of the game- Archery, Frag Toss, Darts all yielded custom prizes for winners. We partnered with Smorgasborg LA to bring people the finest foods while they shot their shot.

For this one, I played role of senior producer managing this 3 stop tour and $1.5m budget