Almay wanted to celebrate the winter launch of a new product by bringing a confluence of influencers together for a fireside chat with brand ambassador Lucy Hale. Set in winter in sunny Los Angeles, we brought the snow to the guests- literally- with a custom gondola photo moment surrounded by real snow. Custom displays, a ‘smores station, cocktails and a rustic backdrop for a fireside chat with celebrities and tastemakers brought all the girls to the chalet for one afternoon.

For this one, I was creative director- assembling the vision for the event.