Clarins
Sallee Productions
Clarins wanted to celebrate the launch of their newest product line of face creams, Clarins Nuit Creme, with a BANG. Given their marketing strategy of ‘if you are millennial years old- you need this creme’ - they wanted to launch the product in full force with a Y2K themed party, complete with star studded entertainment. For this event we contracted the diva herself, Christina Aguilera, to perform her hits from the 2000s. This event, held at a private home in Beverly Hills, was full tilt- for this one I worked with Christina’s team to build a version of her vegas touring stage in the back yard. This 60’s stage was complete with her full tour setup, and Clarins branded backdrop. Aside from her performance, we decked out the entire houses floor to ceiling windows with vinyl branding, filled the house with thousands of pink balloons, and provided a Oughts menu of hot pockets, bagel bites, and even some pop tarts. Guests enjoyed food and bev in their finest millenial fits, got hand massages, a nail gem station, and finally- a private performance by XTINA. We worked with A List PR to bring in the stars like Lindsay Lohan, McCaully Culkin, Brenda Song, and more to make this event a success.
For this one, I was senior producer , and also acted as graphic designer, designing the Xtina stage and all graphics for the party.